OUR STORY

In 2010 – now award winning British businesswoman and entrepreneur Yasmin Choudhury, CEO of Lovedesh®️, got sacked in April 2010 by Monster UK (online job site). After complaining of modern day slavery.

In Dec 2009, she, as a single mother (who was not getting paid any child maintenance) was forced to work without childcare. Leaving her then only child Amber, aged (8) packing bags for charity in a Sainsbury’s Supermarket all day in Xmas 2009- after forcing the local Scouts to give her childcare cover.

In April 2010, Yasmin’s young daughter Amber caught her jobless mother crying. To console her child, the mother told her she was going to get a new job: this time working for herself.

And so Amber, designed her mother a logo. To her mother she was an angel. Ara Angels would get side tracked after they both endured domestic abuse.
So yeah – Yasmin could have got a smart, poncy looking logo – but this logo is steeped in history, pain and heartbreak. And overcoming it.